Manage and direct all departmental activities for Staples Corporate Incentives (SCI).
- Manage both internal and external Sales force, assisting in selling when necessary
- Maximize sales and profit potential within existing budget
- Oversee all marketing, sales, and compensation
- Evaluate new products and identify new distribution opportunities
- Determine SCI account management and prospecting approach, sales policies, pricing strategy, and co-op marketing
Manage and direct all departmental activities for Staples Prepaid products distributed through Retail.
- Drive sales through new product design, merchandising, advertising and alternative media
- Develop product concepts and marketing for Staples proprietary prepaid products for multi-channel distribution
- Expand core category with complementary product development and distribution
- Implement new revenue opportunities through promotional products
Manage internal cross-channel prepaid product marketing and distribution through SBD, NRC, and Contract.
- Develop sales strategies and distribution processes for card release
- Determine Contract sales commissions
- Implement card ordering tool through StaplesLink
- Strategize card placement through NRC opportunities
- Work with SBD on determining how to accept gift cards online
Develop a Prepaid Products Center of Excellence supported by a strong, highly motivated team.
- Ensure legal and regulatory compliance
- Stay abreast of industry trends and practices
- Identify cost savings strategies through card production vendor negotiations, inventory management and product fixtures
- Identify incremental marketing and sales training opportunities
- Present Gift Card performance, strategies, and market trends to executive management
- Develop associates through performance reviews, team appraisals, and professional development
