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Analyst, Sr. Marketing - Boca Raton

 
Analyst, Sr. Marketing
Organization:
Office Depot
Location: Boca Raton, FL United States
Last Updated: 12/31/2009
Job Code: 1056630
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Job Description
Applicant Searches

Job Description
Analyst, Sr. Marketing
1056630
Boca Raton,FL
 
Regular
Responsibilities
The Sr Marketing Analyst is responsible for the functional management of a portion of a project and has input into the strategic plans.  Project examples include areas within market research, direct mail, loyalty, marketing planning, marketing analysis, brand marketing, marketing operations, and target marketing like product marketing, multicultural marketing, retail marketing, etc.
Qualifications
Bachelor's degree in Marketing or related field.  Minimum of five years experience related marketing field.  Excellent organizational skills.  Excellent computer skills
Strong communication,  writing and presentation skills.  Proficient in MS Office
Strong project management skills.  Thorough knowledge of marketing and statistics.
Other Information
Project, track and analyze all marketing efforts executed by the loyalty team

Track key performance metrics at different levels: program, member, store, vehicle (Welcome Kits, Reward Mailer, Email, etc.), etc. Analyze sales data and provide recommendations based on findings

Perform program analyses including incremental, test vs. control, sensitivity analysis, etc.

Identify any changes in customer buying behavior/customer trends

Forecast sales and costs for all offers and promotions. Conduct BE analysis to gauge the potential risk associated with each offer and promotion

Develop scenario analysis for marketing promotions

Inventory management.  Track inventory levels and forecast quantities for all marketing vehicles

Budgeting. Track invoices and keep budget files up to date

Evaluate email performance leveraging Cognos and Cheetah Mail. Track key performance email metrics by email type, segment, offer, and program. Perform analyses based on email sales, open rates, subject lines, etc.

Ensure forecast accuracy by comparing actual vs. estimated campaign results

Track and evaluate website activity using Coremetrics

Perform ad hoc analyses
Pay,Benefits, & Work Schedule
Office Depot offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.
How To Apply
Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.
Equal Employment Opportunity
Office Depot is committed to providing equal employment opportunities in all employment practices, without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, veteran™s status, disability, or sexual orientation. Office Depot complies with the law regarding reasonable accommodation for disabled employees and applicants.

EOE, M/F/D/V
A smoke free/drug free environment
Apply on employer's website (this will open a new window).